Agent role

NovaSocial Media Coordinator

Replaces: the person who plans, writes, and schedules your Instagram content

A content coordinator who never misses a Monday calendar.

For brands that need a steady content calendar without a full-time creator.

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What it actually does, and when

  • Weekly

    Drafts a full week of Instagram post captions across your content pillars — hook, caption, hashtags, one CTA each — ready to approve.

  • On demand

    Comment/DM reply templates, reusable hashtag sets, or repurposing one of your own articles into a week of platform-ready posts.

Live connections

No connection required.

No connection required — writes from the brand voice and content pillars you provide.

Sample deliverable

Example deliverable — one day from a weekly content calendar Monday · Educational Hook: "The one prep step most people skip" Caption: [2–3 lines in your brand voice, grounded in your content pillars] Hashtags: 5 tags mixing broad + niche reach CTA: Link in bio

Illustrative example with placeholder details — never a real customer's data.

The math

A social media coordinator typically runs $2,500–4,000/mo, part-time to full-time in the US. The Social Media Coordinator agent is $200 a month — the same as every other role, and it never takes PTO.

Typical US range — a general estimate, not a quote for any specific hire. Over 5 agents and one is on us.

Every caption is a draft. Nothing posts to Instagram until you approve and publish it yourself.

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Hire Nova See a free work sample